Manager Conversion Optimization
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Manager Conversion Optimization
As a Conversion Optimization Manager, you are responsible for supporting the conversion optimization strategy on adidas digital platforms with a focus on acquiring and engaging our members. You will be working within the membership team with the product owners responsible of acquiring our members across different touchpoint (overlay, header, footer, cart…) and engaging them with our exclusives members benefices. Main KPIs to optimize are members acquisition and members benefice burn rate. You will be facilitating discovery process, run A/B test and make sure we incorporate the learnings from these into the company. Your role is to work closely with product owner, analytics, UX research to coordinate and prioritize a/b testing and assure knowledge transfer and good practice sharing with markets & POs.
The ideal candidate will have experience with server-side testing and is very comfortable with data. The candidate will have a background in a quantitative or qualitative optimization field and/ or will have experience in data-driven decision making, particularly in driving the growth of digital products and working with integrated digital technology teams in an e-commerce environment. Ability to flex between going wide on sizable opportunities that will impact all consumer and going deep into specific locales and consumer segments for optimizations for specific groups of users. This role requires top level, solid communication to not only deliver data, but answer the business problem and give the behavioral learning and consumer decision making context behind the data.
Key Responsibilities
Facilitate discovery process with a cross functional team consisting out of product owner, analytics, User Research, Design and operations.
Partner with business stakeholders to brainstorm the main consumer problems and opportunities and distill the right strategical themes which will drive the business forward
Set up and run AB tests on hypothesis that come out of the discovery process and guide the evaluation to get the learnings from the tests
Driving go-to-market handover based on results for optimization to ensure adoption of tools with local partners
Share learnings with different regions, product owners, UX & design, marketing and development teams with the common goal to optimize onboarding journey for new members and how we support our most valuable customers towards their first purchase and beyond.
Leverage best in class tools and processes for monitoring performance, refining audiences, and defining further optimization and personalization
Key Relationships:
Digital Analytics
UX/UI Community
Product Owners and Product Specialists
Global IT and Global Operations
Consumer Engagement
E-Commerce Trading
App
Digital Planning
External agencies
Requirements * BA/MS/MA in (Commercial) Economics, Marketing, Psychology, Neuromarketing, or anyone who learned AB testing/ analytics on the job
At least 4+ years of experience in defining and executing data driven optimization/ conversion analysis in collaborative multi-functional teams
A good understanding in digital analytics is essential with analytical software such as Adobe, GA etc.
Knowledge of A/B testing, all digital research types, measurement and good understanding of associated statistical methodologies
Must have a passion for qualitative and quantitative data and developing themes and main hypotheses that can be understood at the most senior levels
Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvements
Strong ability to develop influential and collaborative relationships with the key stakeholders and the team
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
Fluent English, both verbally and written
What we offer:
You will be part of a company where digital transformation, innovation and continuous improvement are core principles of our culture.
You will be part of a highly engaged, multinational team with international career opportunities.
Sport friendly environment, great work-life balance and flexibility
Competitive salary, benefits and valuable discounts on adidas products
Hybrid Work Setup: enjoy the advantages of a flexible remote work environment (within Spain) combined with the amazing onsite facilities and culture.
International relocations are not supported for this position. Candidates already located in-country can enjoy the advantages of a flexible remote work environment (within Spain) combined with the amazing onsite facilities and culture
To be the best sports company in the world, you need the best talents within your teams.
If you are looking for growing professionally within adidas, we are happy to receive your application.
THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETES MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our companys standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Job Title: Manager Conversion Optimization
Brand: adidas
Location: Zaragoza
TEAM: Digital
State: Z
Country/Region: ES
Contract Type: Full time
Number: 502820
Date: Oct 9, 2023
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THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2020 adidas. All Rights Reserved.
Adidas
Fecha de publicación: 11/10/2023
