Head of SEO

Company Description

We believe that change has become the defining characteristic in todays business environment. The brands that thrive are those that understand this and are designed to manage, capture and leverage change in the world around them. To that extent, Publicis founder Marcel Bleustein-Blanchets spirit is still alive: You have to lead the change, if you dont want to be led by change.

Job Description

The Role

As a SEO Senior Manager, youll analyze search data to provide tremendous insights into the motivations of consumers, leading a team thats on the cutting edge of search technology and search engine marketing strategies.

KEY RESPONSIBILITIES
Experienced in working with social and digital content space.
Experienced working or managing brands page on key social platforms
Experienced in publishing content and delivering rank and traffic improvements through application of SEO techniques
Clearly and convincingly presenting search engine optimization capabilities to clients and best practices to internal teams
Developing and presenting proposals and recommended tactics to clients and working with Managers and Supervisors to present all client deliverables
Leading process improvement efforts
Developing or approving all scopes of work that include search engine optimization
Ensuring excellence and accuracy in all client deliverables
Collaborating with Delivery Managers on project timelines and with Staffing on resource needs
Developing and maintaining high-quality talent. Actively recruit and interview top talent to grow our team
Deliver compelling presentations to get clients and up-sell new channels to forge deeper relationships with our clients.
Drive innovation within departments such us developing new services, revising existing deliverables and processes.
Qualifications

REQUIREMENTS
Min. 6 to 8 years of digital media experience, 5+ years of search engine optimization, digital project management experience, computer science or a related field
Proven leadership skills and prior experience managing a team
Experience scoping projects, providing forecasts and driving ongoing process improvement
Strong analytical and problem-solving skills - and a knack for details
Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions
Knowledge of HTML, JavaScript, and CSS
Outstanding leadership and people management skills
Stellar communication and presentation skills - youre poised, articulate and convincing
Working closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained
Managing and motivating junior staff, providing them ongoing feedback, performance evaluation, career direction and training
Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
Providing creative solutions to client challenges; resourceful and able to troubleshoot issues with limited direction
Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
Understanding big picture implications and how insights can be applied in other programs and channels
Active knowledge sharing with capability and broader agency
Comprehensive knowledge of other business tactical areas such as: Paid Search, Branded Content, Web Analytics, among others.
Extensive knowledge of CRO & Growth strategies, with ability to develop new SEO & CRO business strategies.
Knowledge of web analytics tools, such as Google Analytics 4 and others ( highly valued)
English proficiency: required for fluent communications with both clients and strategic partners.
Additional Information

Additional requirements:

Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption.

Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption.

Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework.

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status on any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
Publicis Groupe

Fecha de publicación: 06/08/2023